Claude Connector for Marketers Google Analytics 4 MCP

Ask Claude Questions About Your GA4 Data
Live, in Plain English

No CSV exports. No Explore tab. No copy-pasting.
Ask Claude to run reports, compare date periods, check real-time traffic, and break down sessions by source, page, or country - all from your actual GA4 property.

Get Started Free

Free to use once your Google account is connected - no credits charged

Example - what you type in Claude
Compare this month's GA4 sessions and conversions to last month for my property. Show me the percentage change and flag any metrics that dropped.
Loaded GA4 tools, used Smacient integration
Period 1
This month
Period 2
Last month
Metrics compared
4
Metric This month Last month Change
Sessions 24,812 21,340 +16.3%
Active Users 18,204 16,870 +7.9%
Conversions 342 389 -12.1%
Avg. Session Duration 2m 14s 2m 31s -11.3%
Works with: Claude.ai Claude Desktop Claude Code Cowork

The old analytics workflow is broken

Getting GA4 data into Claude used to mean building reports in one tab and analysing in another.

Before
  • Open GA4, navigate to Reports or Explore, build your query
  • Export to CSV, clean up the columns and formatting
  • Paste the relevant rows into Claude and write your prompt
  • Get your analysis, then realise you need a different date range or breakdown
  • Go back to GA4 and start the whole loop again
After
  • Open Claude
  • "Show me sessions and conversions for the last 30 days, broken down by traffic source"
  • Claude pulls live data from your GA4 property and delivers the analysis
  • Ask follow-ups, change the date range, or add a dimension - no starting over
  • Done.

How it works

Three steps from zero to live GA4 data inside Claude.

1

Sign up and connect your Google account

Create a free Smacient account, connect your Google account from the dashboard (one-time OAuth, read-only access), then paste the MCP connector URL into Claude Settings.

2

Ask Claude

Type your request in plain English. "Get my top 10 pages by sessions for the last 14 days and show me bounce rate for each."

3

Get insights

Claude identifies your GA4 property, runs the report against live data, and delivers structured analysis inside the same conversation. Ask follow-ups without leaving the chat.

What you can do with GA4 inside Claude

Four tools covering reports, real-time data, period comparisons, and property management.

Free to use

Custom GA4 Reports

  • Run any report with any combination of GA4 dimensions and metrics
  • Common dimensions: date, pagePath, sessionSource, country, deviceCategory
  • Common metrics: sessions, activeUsers, newUsers, bounceRate, conversions
  • Date ranges in YYYY-MM-DD or plain English like "30daysAgo"
ga4_get_report
Free to use

Real-Time Active Users

  • Active users on your site in the last 30 minutes
  • Top pages ranked by current active users
  • Traffic source breakdown by medium in real time
  • Useful for monitoring live campaigns or content launches
ga4_get_realtime
Free to use

Period-over-Period Comparison

  • Compare any two date ranges side by side
  • Absolute change and percentage change calculated automatically
  • Week-over-week, month-over-month, or any custom window
  • Add a dimension to see which channels or pages drove the change
ga4_compare_periods
Free to use

Property and Account Listing

  • List all GA4 accounts and properties your Google account has access to
  • Returns account names, property names, and property IDs
  • Claude uses these IDs automatically in subsequent report calls
  • Always the starting point for any GA4 workflow in Claude
ga4_list_properties
Free to use

Any Dimension and Metric Combination

  • Not limited to preset report templates - use any valid GA4 dimension or metric
  • Ask Claude to run the same report with a different dimension mid-conversation
  • Up to 100 rows per report call
  • Claude handles property ID resolution from the listing automatically
ga4_get_report ga4_compare_periods
Free to use

Cross-Platform Analysis in One Chat

  • Combine GA4 data with Search Console, Google Ads, or Meta Ads in one conversation
  • Ask Claude to cross-reference traffic sources with on-site behaviour
  • Surface pages with high organic impressions but poor engagement
  • No tool-switching, no data merging in spreadsheets
ga4_get_report ga4_get_realtime
GA4 tools are completely free to use

Once your Google account is connected from the Smacient dashboard, all four GA4 tools run without deducting any credits. Connect once, use as much as you need.

Built for marketing teams

Three GA4 workflows that now happen inside Claude instead of across three tabs.

Weekly Performance Reviews Without Exports

Every Monday, instead of building the same GA4 report and exporting a CSV, ask Claude to pull last week's sessions, conversions, and top sources - then compare to the week before. Get the analysis and the percentage changes in one response.

"Compare last week's GA4 sessions, active users, and conversions to the week before. Flag any metric that dropped more than 10% and tell me which traffic source changed the most."

Saves ~2 hours per week

Live Campaign Monitoring in Real Time

Running a product launch or paid campaign? Ask Claude to check real-time active users on your site right now, see which pages are getting traffic, and identify which traffic medium is driving the most activity - all without opening GA4.

"Check real-time GA4 data for my property. How many active users are on the site right now and which pages are they on? Which traffic medium is sending the most live visitors?"

Saves ~1 hour per campaign day

Client Analytics Briefs Before Strategy Calls

Client call in an hour. Ask Claude to pull their GA4 data for the last 30 days, compare to the previous period, break down by country and device, and flag any notable shifts. Hand over the brief in minutes, not the half-day it used to take.

"Run a GA4 report for the last 30 days: sessions, newUsers, and bounceRate by sessionSource. Then compare to the 30 days before and summarise what changed."

Saves ~3 hours per client report

Simple, credit-based pricing

Credits never expire. GA4 tools are free once your Google account is connected. Start free.

Free
$0
30 credits every month
  • All GA4 tools - free to use
  • All tools included
  • Claude.ai + Claude Desktop
  • No credit card required
Get started
Starter
$9 / pack
600 credits
  • All GA4 tools - free to use
  • All tools included
  • Credits never expire
  • Usage history
Buy credits
Business
$29 / pack
2,500 credits
  • All GA4 tools - free to use
  • All tools included
  • Credits never expire
  • Usage history
Buy credits
Enterprise
$49 / pack
4,500 credits
  • All GA4 tools - free to use
  • All tools included
  • Credits never expire
  • Usage history
Buy credits

Payments securely processed by Razorpay. Credits never expire. GA4 tools do not consume credits - they are free to use once your Google account is connected from the dashboard.

Frequently asked questions

Yes. All four GA4 tools (ga4_list_properties, ga4_get_report, ga4_get_realtime, and ga4_compare_periods) are free to use and do not deduct credits from your balance. You only need a Smacient account and a connected Google account from your dashboard.

After signing up, go to your Smacient dashboard and scroll to Connected Accounts. Click Connect on the Google Analytics card. You will see Google's consent screen asking for read-only access to your GA4 properties. Approve it and the connection is established. You can disconnect at any time and your credentials will be deleted immediately.

Claude can access any GA4 property that your connected Google account has access to. Run ga4_list_properties first and Claude will show you all available accounts and properties. You then reference the property you want by name or ID for subsequent report calls.

Any valid GA4 dimension or metric name works. Common dimensions include date, pagePath, sessionSource, sessionMedium, country, and deviceCategory. Common metrics include sessions, activeUsers, newUsers, bounceRate, averageSessionDuration, conversions, and totalRevenue. Claude can suggest dimension and metric names based on what you want to analyse.

Yes. The ga4_compare_periods tool takes two date ranges and returns both periods side by side with absolute change and percentage change calculated automatically. You can use plain-English date expressions like "30daysAgo" or exact dates. Claude can also suggest the right date ranges based on what you describe.

No. Smacient fetches your GA4 data on demand each time Claude makes a request. Data is not stored or cached. Smacient requests read-only access only - it cannot modify, post to, or delete anything in your GA4 property. You can disconnect your Google account at any time from the dashboard.

The connector works with Claude.ai (Pro and Team plans support custom connectors), Claude Desktop, Claude Code, and Claude Cowork. Any Claude client that supports MCP will work.

No. Credits never expire. And since GA4 tools are free, you can use them indefinitely without spending any credits at all.

Start asking Claude questions about your GA4 data - for free

Connect your Google account once. Use GA4 tools as much as you need. No credits charged.

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