Ask Claude Questions About Your Google Ads
Live Data, No CSV Exports

No Google Ads UI tab-switching. No GAQL queries to write. No exports.
Ask Claude about your campaign performance, search terms, negative keyword opportunities, video campaign completion rates, Performance Max ROAS, or run a custom GAQL query - all in plain English from your own account.

Get Started Free

Free to use once your Google account is connected - no credits charged

Example - what you type in Claude
Show me the search terms that triggered my Google Ads last month. Which ones should I add as keywords and which should be negatives?
Loaded Google Ads tools, used Smacient integration
Terms analysed
147
Add as keywords
12
Add as negatives
34
Search term Clicks Conv. Action
project management software
184
12
Add KW
free task manager app
97
0
Negative
team project tracking tool
63
8
Add KW
project management tutorial
51
0
Negative
Works with: Claude.ai Claude Desktop Claude Code Cowork

The reporting loop is broken

Getting Google Ads insights into Claude used to mean the same slow export and paste loop every time.

Before
  • Open Google Ads, navigate to Reports, build a custom report
  • Export to CSV, clean up columns and format the data
  • Paste into Claude and write a prompt explaining what you want
  • Search terms analysis needs a separate export from the Auction Insights tab
  • Performance Max data needs yet another report entirely
After
  • Open Claude
  • "Show me my top campaigns by ROAS this month and flag any search terms I should add as negatives"
  • Claude pulls live data from your Google Ads account and delivers the analysis
  • Ask follow-ups, change the date range, or run a custom GAQL query - no starting over
  • Done.
Google Ads vs Google Ads Library. This page covers the tools that connect to your own Google Ads account for campaign performance, search terms, and ROAS analysis. If you want to research any brand's public ad creatives from the Ads Transparency Centre, that is a separate set of tools and requires no account connection. Both are included in the same connector.

How it works

Three steps from zero to live Google Ads data inside Claude.

1

Sign up and connect your Google account

Create a free Smacient account, connect your Google account from the dashboard (one-time OAuth, read-only access), then paste the MCP connector URL into Claude Settings.

2

Ask Claude

Type your request in plain English. "Show me my Google Ads campaign performance for the last 30 days, sorted by spend, and tell me which campaigns have the worst cost per conversion."

3

Get insights

Claude calls your Google Ads account, pulls live data, and delivers structured analysis with recommendations inside the same conversation.

What you can analyse from your Google Ads account

Seven tools covering every layer of Google Ads performance - all free once your account is connected.

Free to use

Account Overview

  • Total spend, clicks, impressions, and conversions
  • CTR, average CPC, and ROAS in one response
  • Cost per conversion and total conversion value
  • Last 7, 30, or 90 days selectable
gads_get_account_overview
Free to use

Campaign Performance

  • Spend, clicks, impressions, and conversions per campaign
  • ROAS and cost per conversion per campaign
  • Campaign type and status included
  • Sorted by spend, up to 100 campaigns
gads_get_campaign_performance
Free to use

Search Terms Analysis

  • Queries that triggered your ads with full metrics
  • Auto-generated keyword candidates (high CTR, converting)
  • Auto-generated negative keyword candidates (spending, no conversions)
  • Low engagement terms flagged for review
gads_get_search_terms
Free to use

YouTube Video Campaign Metrics

  • Video views, view rate, and cost per view
  • Quartile completion rates: 25%, 50%, 75%, and 100%
  • Identify which video campaigns hold audience attention
  • Total views and average CPV across all video campaigns
gads_get_video_campaigns
Free to use

Performance Max Campaign Analysis

  • Spend, conversions, and ROAS per PMax campaign
  • Scale-up flags for campaigns with ROAS above 4x
  • Review flags for campaigns with ROAS below 2x spending over $100
  • Total PMax spend and overall ROAS in summary
gads_get_pmax_performance
Free to use

Custom GAQL Queries

  • Run any valid GAQL SELECT query against your account
  • Access any resource not covered by other tools
  • Claude can write the GAQL query for you based on what you describe
  • Read-only - SELECT queries only
gads_run_gaql_query
Free to use

Account Listing with MCC Support

  • List all accessible Google Ads accounts
  • Supports MCC manager accounts and sub-accounts
  • Returns login_customer_id for MCC sub-accounts automatically
  • Starting point for all other Google Ads tools
gads_list_accounts
All Google Ads tools are free to use

Connect your Google account once from the Smacient dashboard. All seven tools run without deducting any credits.

Built for marketing teams

Three Google Ads workflows that now happen inside Claude instead of across the Ads UI and spreadsheets.

Weekly Search Terms Cleanup

Every week, pull the search terms report and let Claude identify which terms are converting (add as exact match keywords) and which are burning budget without results (add as negatives). What used to take 45 minutes of manual triage takes one Claude message.

"Pull last week's search terms for my Google Ads account. Which terms should I add as keywords and which should be negatives? Group by campaign."

Saves ~3 hours per month

Performance Max and Video Campaign Review

PMax campaigns are a black box in the Google Ads UI. Ask Claude to pull your PMax ROAS breakdown and your YouTube video campaign completion rates in the same conversation. Find out which campaigns to scale and which to cut before the next budget meeting.

"Show me my Performance Max campaign ROAS for the last 30 days and my YouTube video campaign completion rates. Which should I scale and which should I review?"

Saves ~2 hours per review cycle

Client Google Ads Briefing Before Strategy Calls

Pull the client's account overview, campaign ROAS ranking, and search terms report in three Claude messages before the call. Get a full performance picture plus negative keyword candidates without touching the Google Ads UI once. Hand over the brief the same day.

"Pull Google Ads overview for last 30 days, top 10 campaigns by ROAS, and the top 20 search terms by cost. Summarise performance and identify any quick wins."

Saves ~4 hours per client brief

Simple, credit-based pricing

Credits never expire. Google Ads tools are free once your account is connected. Start free.

Free
$0
30 credits every month
  • All Google Ads tools - free
  • All tools included
  • Claude.ai + Claude Desktop
  • No credit card required
Get started
Starter
$9 / pack
600 credits
  • All Google Ads tools - free
  • All tools included
  • Credits never expire
  • Usage history
Buy credits
Business
$29 / pack
2,500 credits
  • All Google Ads tools - free
  • All tools included
  • Credits never expire
  • Usage history
Buy credits
Enterprise
$49 / pack
4,500 credits
  • All Google Ads tools - free
  • All tools included
  • Credits never expire
  • Usage history
Buy credits

Payments securely processed by Razorpay. Credits never expire. All Google Ads tools are free once your Google account is connected from the dashboard.

Frequently asked questions

Yes. All seven Google Ads account tools are free to use and do not deduct credits. You need a Smacient account and a Google account connected from the dashboard with access to your Google Ads account.

Google Ads tools connect to your own Google Ads account via OAuth and give Claude access to your campaign performance, search terms, ROAS, and video data. These are free. Google Ads Library is separate - it lets you pull ad creatives from any brand's public Google ads without connecting an account, and it uses credits per extraction. Both are included in the same connector.

Yes. Run gads_list_accounts first and Claude will list all accessible accounts. For accounts under an MCC (Manager account), the tool automatically returns the login_customer_id you need to pass to other tools. Claude handles this automatically in follow-up requests within the same conversation.

Yes. Just describe what you want to analyse and Claude will construct the GAQL query and run it via gads_run_gaql_query. You don't need to know GAQL syntax. Only SELECT queries are supported - the tool is read-only and cannot modify your campaigns or budgets.

No. Smacient fetches your Google Ads data on demand each time Claude makes a request. Data is not stored or cached. Smacient requests read-only access only and cannot create, edit, pause, or delete any campaigns, keywords, or budgets in your account.

The connector works with Claude.ai (Pro and Team plans support custom connectors), Claude Desktop, Claude Code, and Claude Cowork. Any Claude client that supports MCP will work.

No. Credits never expire. And since Google Ads tools are free, you can use them indefinitely without spending any credits at all.

Start asking Claude about your Google Ads - for free

Connect your Google account once. All seven tools run free. No credits charged.

Create free account

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