1. GenAI Fundamentals & Prompt Engineering | Learn the basics of AI in marketing, including generative vs traditional AI, ML types, and prompting techniques like RACE and chain-of-thought. | ChatGPT, Claude, Gemini |
2. Full-funnel AI Transformation | Understand how AI can reshape your marketing funnel, roles, and operations. Use frameworks to assess readiness and plan scalable adoption. | – |
3. Text & Image Content Generation | Use AI tools to generate marketing copy and visuals efficiently while maintaining brand consistency across channels. | ChatGPT, Copy.ai, Midjourney |
4. AI Clones & Video Generation | Explore generative video tools and avatar-based content creation to streamline internal and external video communication. | Kling, VEO, Runway, Heygen, Elevenlabs, Descript |
| 5. AI for SEO & GEO | Enhance SEO using AI for content clustering, audits, and GEO (Generative Engine Optimization) strategies. | Writesonic, SEO.AI, Neuron Writer |
6. Mass Generation of Campaign Creatives | Automate and scale creative generation for ads, including personalization and A/B testing at speed. | Icon, Canva, Adcreative.ai, Captions.ai |
7. Everyday Tools for Productivity | Discover AI tools that boost daily team productivity – from research to presentations and ideation. | Perplexity, Gamma, Napkin, Notebook LM |
8. Automating Marketing Workflows | Learn how to build automated, no-code workflows for campaigns, CRM, and content delivery. | Make.com, Zapier, N8N, Gumloop |