15 Social Media AI Tools You’ll Need in 2023

From understanding user behaviours to producing appealing web content as well as maximising advertisement impact, AI is changing the way organisations present themselves on social networking platforms. In this article, we’re diving deep right into the future of social media presence unveiling 15 AI tools that will improve your digital strategy in 2023.

By the end of this blog post, you’ll not just identify which tools to try for professional efficiency but also how to use them to craft a dynamic and successful social media strategy.

Advantages of Social Media AI Tools

Here are some benefits that users can leverage when we talk about social media AI tools: 

• Social Media Marketing Efficiency: AI social media tools automate repetitive tasks like posting and responding to comments, freeing up time for more strategic activities. This allows brands to focus on high-level creativity and decision-making.
• Time-Saving: AI handles content scheduling, engagement tracking, and audience analysis, significantly reducing manual effort. This results in faster execution and allows businesses to stay ahead of trends.
• Boosting Engagement and Personalisation: AI helps tailor content to specific audience segments, ensuring that the right message reaches the right people. Personalised experiences drive higher engagement and foster stronger relationships with followers.
• Data-Backed Decisions: AI tools analyse vast amounts of social media data, offering actionable insights that guide decisions. These AI social media tools provide clarity on what works, helping brands optimise their content strategies.
• Scaling Your Social Media Presence: AI tools help businesses grow their social media presence by automating scaling processes. Whether it’s growing followers or increasing post frequency, social media AI tools streamline expansion without compromising quality.
• Maximising Content Reach and Relevance: AI social media tools analyses trending topics, keywords, and audience behaviour to optimise content for maximum reach. This ensures your content stays relevant and resonates with the target audience.
• Cost-Effective Solutions: By reducing the need for extensive manual work, AI tools help businesses cut down on hiring costs. They make high-quality social media management accessible, even for small businesses with limited budgets.
• Improving Consistency and Quality: AI ensures a steady flow of consistent, high-quality content. With AI social media tools to streamline content creation and scheduling, brands can maintain a reliable online presence that builds trust with their audience.
• Automation: AI allows for the automation of time-consuming tasks while also offering deep customisation options. This balance ensures that businesses can operate efficiently without sacrificing their brand’s unique voice.
• Future-Proofing Strategy:  AI tools are continuously evolving, making them a long-term investment for businesses. By incorporating AI now, brands can stay ahead of industry changes and adapt quickly to new social media trends.

Challenges of Social Media AI Tools

Social media AI tools are also faced with certain challenges such as:

• Ethical Issues: AI content generation, especially deepfake technology, can be misused to generate false or harmful content, creating ethical issues in terms of misinformation, privacy, and consent. 
• Bias and Fairness: AI algorithms can inadvertently propagate biases inherent in training data, leading to biased content or representations that affect user experience and brand perception.
• Oversimplification: Relying too heavily on AI for more complex topic categories or blogs ultimately leads to oversimplification or an inability to provide new insights, with the resulting content failing to engage users or inspire action.
• Loss of Personalisation: While AI can automate content creation, it often does so without having a complete grasp of the nuances of a brand’s voice or the preferences of its audience resulting in posts that lack finesse and are ultimately mundane and dull.
• Use of Data: AI tools that work require large datasets. If there is not enough good quality data, the tool might not be able to generate accurate or relevant content, which is especially the case in smaller markets.
• Limits Creativity: Content generated by AI—however quick as it may be—weakens the human ability of creativity, empathy and authenticity.
• Security Risks: The adoption of AI tools also increases the risk of data leaks, and even the misuse of personal information if sensitive data is involved.

Comparison of 15 Social Media AI Tools You’ll Need in 2023

Now let’s discuss these tools in depth with their special features and reviews.

Top 15 Social Media AI Tools You’ll Need in 2023

1. Kwakwa

Kwakwa is a great tool for social media sites. It can transform your written words right into trendy video clips and images that you can quickly share on Instagram, TikTok, Facebook, Snapchat, and also various other social sites. You do not need to be a technology-brilliant to use it. Simply type in some message to see the magic take place. After that, just download your video clips as well as images to show everyone.

Special Features:

• Social Story Maker: Change your brief words right into attractive and trendy video clips and images that are ideal for social media sites.
• AI Quiz Maker: Create engaging quizzes with 7-10 questions that function excellently on mobile phones.
• Easy Sharing: Download what you develop as well as share it easily on platforms like Instagram, TikTok, Facebook, Snapchat, as well as a lot more.
• Straightforward Content Creation: Kwakwa makes use of smart tools to make content production very easy. It saves you time as well as makes it enjoyable to make online stories and quizzes.

Review: Kwakwa definitely makes content creation feel effortless and fun.  It’s incredibly user-friendly—just type in your text, and watch as it transforms into visually stunning videos and images ready for platforms like Instagram, TikTok, and Facebook. The AI Quiz Maker is a fun addition, letting you easily create mobile-friendly quizzes that will keep your audience engaged.

2. Thumbly

In the world of social media, an image portrays a thousand words. Especially when it concerns catching your target market’s focus, the thumbnail photo plays an essential role. Here’s introducing Thumbly, your best service for producing interesting and also click-worthy thumbnails that make your social media sites’ blog posts attract attention.

Special Features:

• Thumbnail Templates: Thumbly supplies a range of skill-fully developed thumbnail themes that you can personalise to match your web content and add to your branding.
• AI Image Suggestions: Let Thumbly’s AI feature recommend the most effective photos from your content to make use of as thumbnails, highlighting the image plus adding to the aesthetic allure.
• Modification Tools: Easily include message, graphics plus effects to your thumbnails to make them one-of-a-kind & attention-grabbing.
• A/B Testing: Test various thumbnails for the very same content piece to establish which one will be finest in sync to your target market.

Review: Whether you’re a content creator or a marketer, Thumbly makes designing thumbnails quick and easy with its intuitive interface. Plus, the tool offers various templates and customisation options, allowing you to match the thumbnail perfectly with your content style. If you’re looking to boost your YouTube presence without spending hours on design, Thumbly is a must-try tool that delivers both ease and effectiveness.

3. Thumbnail Ai

Using the right thumbnail is the first good impression that you will make on YouTube. That is exactly where Thumbnail Ai comes into play. Using advanced AI, Thumbnail Ai analyses your thumbnail images for YouTube and other visual platforms. Just upload or drag an image to the page and Thumbnail Ai will give you some useful insights on how to improve the thumbnail as needed. 

Special Features:

• AI-Infused Thumbnail Creation: Creates stunning and optimised attention-grabbing thumbnails designed for higher click-through rates and viewer engagement. 
• Customisation: Provides users the flexibility to modify and set AI-generated thumbnails according to their preferences by changing text colour and appearance to match the brand.
• Performance Analytics: Tells you which thumbnails have performed better with your audience, allowing creators to work smarter and map out strategies for their next video. 
• Easy to use: The easy and simple interface makes Thumbnail Ai more user-friendly. Even newcomers can use it to create creative, professional-looking thumbnails within 60 seconds. 

Review: Thumbnail Ai simplifies thumbnail creation by using AI to generate attention-grabbing designs tailored to your video content. With its easy-to-use interface and customisable templates, it saves time while ensuring professional, engaging visuals. Perfect for YouTube creators looking for a quick, effective way to boost their video thumbnails.

4. Thread Creator

Your X bio is your digital handshake–a short but powerful introduction of you and what you’re about. Enter Thread Creator, your go-to source for writing enticing X bios to make your mark. 

Special Features:

• AI Bio Generator: Thread Creator uses AI to create a unique and compelling X bio for you. Just fill in a few details about yourself, and allow AI to handle the rest!

• Keyword Optimisation: Optimise your bio that is discoverable by the right audience using related keywords and hashtags. 
• Character Limit Guidance: As you write your X bio, Thread Creator shows you the length of the bio compared to X bio limit, allowing you to express your identity perfectly. 
• Emoji Ideas: Include some emojis in your bio that are related to your hobbies and interests to make it a little more interesting.

Review: Thread Creator is a handy tool for anyone looking to craft the perfect bio for their X profile. It offers quick and creative suggestions tailored to your interests and personality. With just a few inputs, it generates bios that are both catchy and engaging, making it easier to stand out in the Xverse. Whether you’re a professional, influencer, or casual user, this tool helps you create a unique bio without the hassle.

5. Neurons

From a digital marketing perspective, high conversions and captivating creatives will score you well. Introducing Neurons, the world’s most advanced predictive AI that delivers actionable insights within seconds, allowing you to adapt your creative strategies to drive optimal performance.

Special Features:

• Predict AI Excellence: Neurons uses the latest in predictive AI technology to gauge attention and engagement so you can fine-tune your creatives to reach maximum performance.
• Trusted Brand: Major brands trust Neurons to drive conversions and improve both creative performance and brand awareness, making it a trusted companion in achieving marketing success. 
• Data-Driven Design: Use the power of data-driven design with predictive AI—gain access to AI-driven insights that help you extract maximum creative value and produce desired results. 
• Easy to use: Neurons can be easily integrated with popular design tools like Figma, Chrome, and Adobe XD, making it a very seamless and resourceful tool to have.

Review: Neurons AI leverages emotion analytics to provide deep insights into consumer behaviour, helping businesses create more personalised marketing strategies. Its advanced yet user-friendly platform allows brands to optimise customer experiences and improve engagement. A must-have tool for companies looking to connect data with human emotion.

6. TubeMagic

As a creator on YouTube, you have to balance being creative with a story to tell. Let AI take care of the boring part, as you enjoy the greatest success on your channel. TubeMagic is the reliable assistant you need, freeing you from having to generate video ideas, titles, and descriptions, to allow you more time at to work on other aspects of your video.

Special Features:

• Endless Ideas for Videos: Have you hit a creative block? TubeMagic will provide you with AI-driven brainstorming specific for your channel which will allow you to easily plan months of content. 
• Title Magic: Forget about crafting that perfect title, let AI take care of the boring part, and enjoy more success on your channel. TubeMagic creates clickbait-worthy video titles that can take your views through the roof and make your efforts not go unnoticed. 
• No More Writing Video Descriptions: Waiting for you to write video descriptions? TubeMagic generates an SEO-friendly, highly optimised description for your video in seconds, coupled with two trending hashtags to increase ranking. 
• Tag Generation: The tool helps generate all the search-engine-optimised tags or keywords for your videos. TubeMagic helps you generate customised content to engage your audience and build reach.

Review: With TubeMagic by your side, your YouTube channel becomes smarter and more entertaining. It uses AI to generate optimised video tags, titles, and descriptions that can help improve search rankings and visibility. With an easy-to-use interface, TubeMagic simplifies the process of video optimisation, saving creators time and effort while enhancing their reach. If you’re looking to increase your YouTube traffic and grow your audience, TubeMagic is a great tool to help you get noticed.

7. Eklipse

Capturing your gaming moments & channel growth has never gotten easier! Welcome to Eklipse, the automated gaming highlights that make your channel shine. Eklipse does its magic whether you game for 5 hours, or 36 hours and never misses a moment of your potential fame! You can edit, enhance, and effortlessly share your gaming reels across all your social media channels, boosting your channel’s visibility and engagement. 

Special Features:

• Capture Your AI-Enhanced Highlights: With breakthrough AI tech, Eklipse immediately analyses your streams in real time and identifies and highlights the most thrilling moments of gaming action.
• Time-Saving: It usually takes 1 full hour to process a 10-hour stream; depending on which game you are playing, processing times may vary.
• Hands On Hardware: Eklipse sets you up with your clips in crystal clear 1080p, so your audience gets to watch the action in glittering high definition.
• Platform Compatibility: Supports multiple games and platforms like Twitch, YouTube, and Facebook Gaming, ensuring seamless integration with your content creation workflow.

Review: Eklipse is an AI-powered tool designed to create highlight reels from your gaming streams effortlessly. It automatically detects key moments and generates high-quality clips, saving you time on editing. Perfect for streamers looking to showcase their best moments and engage their audience with minimal effort.

8. GoZen

GoZen is your artificial intelligence-powered platform for creating and optimising content and images for online use. Complete with a powerful feature set, it is your launch pad for creating and marketing more content in less time and winning at content marketing. You can access an array of content template options directly through its Chrome extension, and create professional and customised content effortlessly. 

Special Features:

• Quick and Efficient: GoZen generates professional content within seconds, up to 10x faster when compared to traditional means.
• Eye-catching AI Images: Amplify the storytelling power of your brand with stunning images imagined and created by GoZen based on user descriptions—bringing life to your content. 
• Blogging Excellence: Research and brainstorm relevant topics to your industry in seconds and write engaging blogs that drive traffic and increase your visibility.
• Multilingual Versatility: Create content in all languages using the built-in language conversion tool, enabling you to reach a wider audience.

Review: GoZen offers easy-to-use tools for generating visuals, social media posts, and other content, all tailored to your specific needs. With its powerful AI capabilities, GoZen helps streamline the content creation process, making it faster and more efficient. It’s an excellent choice for businesses and creators looking to produce engaging, professional content without the hassle of manual design work.

9. 2short.ai

2short.ai is your secret for better videos on YouTube, TikTok, and Reels. You will be able to use AI to produce some clickable shorts, reels and TikToks and get views and subscribers like no tomorrow. It analyses your long-form videos to extract the most impactful moments, turning them into scroll-stopping clips. With its intuitive interface, it ensures your content reaches the right audience effortlessly.

Special Features:

• AI-Driven analysis: 2short.ai uses AI to automatically leverage the most interesting segments of the long-form videos, and turn them into short, engaging content. 
• Efficient Video Editing: 2short.ai allows you to process and edit your videos faster, saving you lots of valuable time to create more engaging content. 
• Multi-Platform Sharing: Share these shorter, well-edited videos to as many platforms as possible with minimal planning or effort, to help reach a wider audience and grow your subscriber base on YouTube, TikTok, and Reels. 
• Performance Insights: Provides analytics to help you track how your short videos perform, allowing you to refine your content strategy for better results.

Review: 2short.ai is a fantastic tool for content creators looking to repurpose long videos into engaging short-form content for platforms. Using AI, it analyses your videos and automatically generates attention-grabbing snippets, saving you hours of editing. It’s an ideal tool for boosting audience engagement and expanding your reach without the extra effort. If you want to make the most of your content and grow your presence on social media, 2short.ai is a must-try.

10. Canva 

Step into the new era of visual media development with Canva Text to Image—an AI-powered feature that transforms your written ideas into rich images. Type a description and let Canva AI work, creating the ideal image to fit your text. 

Special Features:

• Seamless Integration: Apply AI-generated designs to any new or existing Canva project so your visuals blend perfectly with your brand and creativity. 
• Flexible Aspect Ratios: With Canva Text to Image, you can use the use-case presets to flexibly change the aspect ratio of the photos that you create to suit different platforms and formats. 
• Style Diversity: Choose from a wide range of artistic styles and effects like—watercolour, anime, film, etc to add a special creative touch to your visuals. 
• Versatility: Your AI-created images from social media posts to blog headers can be shared across a range of applications making your content pop on the digital landscape. 

Review: Canva’s AI Image Generator is a powerful tool for creating unique and customisable images in seconds. Simply input a description, and the AI generates high-quality visuals tailored to your needs. It’s perfect for anyone looking to create professional-looking images quickly without the need for advanced design skills. With Canva’s intuitive interface, you can easily refine and adjust the generated images.

11. Munch

Munch is your true AI ally to transform/repurpose/convert one video to many formats. Through AI, it makes the transformation of extensive content into short clips for easy consumption, thus ensuring the quality and uniformity of posts on all platforms. Munch saves you time and effort while optimising your content for the best possible outreach. You are good to go, be it YouTube, Instagram, or TikTok.

Special Features:

• Generative AI Perfect: Munch uses advanced generative AI technology to grab trending and attention-grabbing clips from long videos so that your content is always engaging. 
• AI-Based Video Editing: Enjoy intuitive video editing performance like never before. This ensures a hassle-free content creation process, as Munch comes outfitted with AI-driven auto-caption generation, aspect ratio smart-cropping, and more editing AI social media tools. Munch is easy to use and has all the features you need for your growth.
• Auto Post Generation: Munch’s auto social post generation feature lets you auto-tailor the same content for TikTok, Instagram, Twitter, LinkedIn & YouTube shorts to reach a wider audience across the platforms.
• Seamless Clip Extraction: Munch makes sure any extracted clips from repurposed content you create, fit seamlessly so that they form a coherent narrative throughout all your platforms and channels.

Review: Munch is a creative powerhouse for repurposing video content into engaging social media posts. With its AI tools, it transforms long videos into bite-sized, attention-grabbing clips perfectly. Munch makes content creation quick and efficient by automating the process, allowing you to focus on strategy and engagement.

12. Automata

Automata is an AI tool designed for marketers who want to improve their content strategy by refining existing content. The main solution for quickly repurposing your video and other marketing assets so your content can be the most it can be. 

Special Features:

• Related Content Transformation Automation: Automata provides instant content transformation, allowing you to seamlessly transform your marketing collateral into multiple formats, with just-in-time delivery for any channel or platform. 
• Chrome Extension: You can reuse content as LinkedIn posts without leaving your browsing page to boost content repurposing and make your workflow smoother between media. 
• Easily Repurpose to Any Content Format: An expansive range of templates for repurposing content—LinkedIn posts, Twitter threads, summaries, Q&A, newsletters, and more available in a single seamless workflow. 
• Key Point Extraction: Extract key information from PDFs and videos to create engaging content for your audience.

Review: From generating high-quality text to creating dynamic visuals, Automata streamlines the content production process, saving time and resources. The tool’s easy-to-use interface and powerful AI capabilities make it ideal for marketers, content creators, and businesses looking to scale their operations. Automata ensures you can produce engaging content quickly and efficiently.

13. Taplio

Taplio is your all-in-one LinkedIn companion that is superbly crafted to help you with LinkedIn content creation, scheduling, relationship-building & result tracking. Whether you sign up as an individual or a team, Taplio is perfect for you. 

For Individuals and Teams: 

Taplio serves the LinkedIn needs of every kind of creator and business—whether you’re a founder, content creator, consultant, freelancer, or beyond. You can build an incredible personal brand on LinkedIn without distraction from your main business using it. Manage your different aspects of LinkedIn easily with Taplio; with over 50 features to save your energy and time! 

For Companies & Branding Agencies:

When your company looks good on social media, your team looks good too. Taplio knows that the impression of a team member’s personal brand definitely adds up. When your team goes out there and develops great content and relationships on LinkedIn—recruiting, sales, and partnerships are more attractive. Taplio is also for you if you are a personal branding expert or a social media management agency. Add clients, let your content writers run their accounts, and collaborate effortlessly in content writing.

Special Features:

• Content Ideas from AI: Get inspiration for viral posts from Taplio’s AI, which is powered by GPT-4. It gives you the AI social media tools to create the content you need to create, allowing you to produce an entire month of content in just an hour.
• Viral Posts Library: A library of 4M+ best-performing posts to inspire topics & niches.
• Simple Scheduling: Use the best scheduling post composer and queue system on the market to schedule and manage your LinkedIn content with Taplio.
• Relationship Building: Turn likes, comments, and shares into relationships and leads that can be acted on. Import LinkedIn accounts according to interactions, target conversations with individuals, etc. Further, LinkedIn detailed post analytics can be accessed as well to find out what is working and what should be improved

Review: Taplio is a powerful AI-driven platform designed to enhance your LinkedIn presence. It helps users create personalised content effortlessly, from posts to messages, by analysing trends and automating writing tasks. Taplio makes content creation efficient and tailored to your audience, saving time while boosting engagement. Whether you’re a professional or a business, it’s an ideal tool for optimising your LinkedIn strategy and growing your network.

14. Pictory

Pictory is an AI tool that turns long-form videos, blogs, and webinars into short, sharable clips for social media. The tool is particularly beneficial for marketers and content creators who need to create snippets from their existing content into something exciting. Pictory has an interface that is so simple and intuitive to use that you can perfect it without requiring advanced editing skills. 

Special Features:

• AI-Driven Summarisation: Automatically identifies and extracts key highlights from lengthy videos or text-based content for conversion into short clips.
• Reusable Templates: Set templates for caption, fonts, and animations and apply those in clips to make them consistent with your brand.
• Voiceover Options: Add AI generated lifelike voiceovers to make it more engaging, or you can also upload your custom audio.
• Generates Accurate Subtitles: Automatically generates precise subtitles, increasing engagement and accessibility across multiple platforms. 

Review: If you want to maximise ROI on your long-form content then, Pictory is a great tool to refine your content. It is very user-friendly and the automated editing features cut down a lot of time while still keeping the quality. It does lack somewhat in advanced customisation, but it is perfect for creators focused on speed and efficiency.

15. Lumen5 

Lumen5 is a user-friendly AI video creation platform that helps you convert your text content into attractive videos. Its purpose is to allow marketers, bloggers, and businesses to easily create videos from articles, blog posts, or even ideas. Lumen5 uses a drag-and-drop interface to let anyone with no video editing experience create professional-looking videos. Exceptional for making shareable, engaging content all over social media. 

Special Features:

• Text-to-Video Conversion: Transforms your text into video scripts through automated detection of all relevant visuals for every key point, ensuring a smooth storytelling experience. 
• AI Scene Selection: Lumen5 uses AI-driven technology to generate images, video, and animations that match your text. 
• Custom Branding: Users can add their logo, colours, and fonts to maintain consistency in branding. 
• Wide Range of Templates: Lumen5 has a variety of professional-looking templates that suit various social platforms and content types. 

Review: Executives and marketers will love the automation and simplicity of Lumen5 for their content marketing and social media needs. Though it’s good for fast and appealing videos, its stock footage library falls a bit short for some users. It may not be suitable for advanced editors who want more manual control over certain elements.

As social media evolves, leveraging AI tools will be the key difference between competitors in 2023. They not only save time and encourage more high-quality content but also allow you to create and sustain social media strategies, gain insights, and keep your audience engaged. Brands and creators who want to remain relevant will have no other choice: they must use AI to maximise the impact online. 

Check out our other blogs to explore the world of AI:

• Top AI Website Builders
• Skills Needed for a Marketing Team to Effectively Leverage AI 
• How to Use Predictive Analytics in Data-Driven Marketing 

FAQ’s

Q1) What are the main advantages of the use of AI tools for social media in 2023? 

AI tools will allow you to create and post content and interact with your audience more efficiently. They will help you automatically tailor any campaign based on its performance analysis. Most importantly, they will allow you to create directly from your data and audience persona, saving you time and increasing reaction speed. 

Q2) Which AI tools are the best for creating short-form videos for platforms like TikTok and Instagram? 

Considering that the use of highlights is among the best for the design of scroll-stopping social media content, 2short.ai, Munch, and Eklipse.gg will be the best AI social media tools for this job. They will allow you to easily identify the best solutions and optimise them for any platform. 

Q3) How can these AI tools help you maintain your social media strategy? 

Instead of spending time on data analysis to identify the behavioural patterns of your audience, AI social media tools can perform these tasks for you. They will be helping you maintain the frequency of posting by doing that automatically when the audience is most likely to react. Lastly, they will allow you to maintain your strategy by providing you with accurate insights. 

Q4) Are AI tools beginner-friendly, or do they require advanced skills?

Most AI social media tools have been designed to be used by beginners and experienced professionals, packaging usable interfaces and advanced features with tutorials, templates, and automation.

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