Get marketing and engagement insights with our Google Sheets Marketing Data Extractor add-on and streamline analysis and reporting, all within Google Sheets.
Begin by installing the Marketing Data Extractor add-on directly from the Google Workspace Marketplace. This add-on is compatible with all major web browsers and only requires a Gmail account for installation.
Navigate to the ‘Extensions’ menu, then choose ‘Marketing Data Extractor’ and then ‘Social Data Extractor’ from the dropdown. The sidebar will be opened, and then choose the mode (Instagram/TikTok).
In the sidebar or in any cell, input a profile URL, hashtag, or keyword you want to extract data from. The add-on supports multiple input types depending on the platform – profiles, posts, hashtags, or keyword searches.
Choose from preset templates (Basic, Engagement, Media, Outreach, Full) or manually select the specific fields you need. The add-on offers 35+ data points per platform, from engagement metrics to music/audio details.
Click ‘Extract’ and watch as structured data populates directly into your sheet. Each row represents a post or result, with columns organized by your selected fields – ready for filtering, analysis, or export.
Marketing Data Extractor isn’t just a extractor tool, it’s your bridge between social platforms and actionable spreadsheet data.
Marketing Data Extractor’s use and transfer of information received from Google APIs adheres to Google API Services User Data Policy, including the Limited Use requirements.
No monthly commitments – Pay only for credits you need
Marketing Data Extractor is a Google Sheets add-on that pulls structured data from various platforms directly into your spreadsheet. Extract posts, engagement metrics, profile info, hashtags, and more ready for analysis or reporting.
To utilize the Marketing Data Extractor effectively, follow these steps:
Currently, the add-on supports Instagram and TikTok. We're actively working on adding more platforms.
Yes. The add-on is designed to handle extractions of hundreds or thousands of posts without compromising speed or accuracy. Set your limit and let it run.
Data is extracted directly from platform APIs via reliable data partners. What you see on the platform is what you get in your sheet.
Absolutely. All extracted data goes directly into your Google Sheet. The add-on doesn't store your data.
Yes. Once installed, the add-on is available in any Google Sheet under your account.
Yes. Use the field selector to choose exactly what you need, or use presets (Basic, Engagement, Media, Outreach, Full) for common use cases.
If a data point isn't available (e.g., location on a post without a location tag), that cell will be empty. The extraction won't fail - you'll simply get blank values for missing fields.
Credits are consumed per result (post/video) extracted. Costs vary by platform complexity.
No. Credits never expire. Use them whenever you need.
Not at all. If you can use Google Sheets, you can use Marketing Data Extractor. No coding, no APIs, no configuration - just enter, select, and extract.
We offer dedicated support for all users. Reach out via our contact page and we'll help resolve any issues.