AI Marketing Workshops

Turning Potential into Performance with an AI-first Approach

AI-First Marketing Isn’t Optional
It’s the New Standard

AI has been revolutionizing business all around the globe
across functions and Marketing is not an exception.

Our Approach

We don’t just deliver trainings. We deliver transformation

Our workshops are designed as enablement tools with an AI-first approach rather than a generic training.
Every session is tailored to your team’s workflows, strategic context and operational challenges.

The AI Marketing Workshop:
Skills, Systems, and Tools
You’ll Build With

Our Workshops help you get hands-on with tools and workflows and bring an AI first approach into your daily marketing operations.

Learn how to ideate, execute, and analyze tasks with greater speed and efficiency using AI, supercharging your marketing efforts.

Module 1

GenAI Fundamentals & Prompt Engineering

Get a clear understanding of core AI principles, including the differences between generative and traditional AI, and where machine learning algorithms like supervised, unsupervised, and reinforcement learning fit into marketing use cases like segmentation and personalization.
Dive into LLMs, prompting frameworks like RACE, few-shot and chain-of-thought prompting, and how to optimize token usage and model context for better performance with chatbots and co-pilots.

Tools Covered:

Module 2

Full-funnel AI Transformation of Marketing Efforts

Explore how AI can reshape marketing structures, roles, and workflows across the funnel. Learn to identify high-impact use cases in areas like campaign planning, customer insights, and performance measurement.
Apply AI-readiness frameworks to assess organizational maturity, and design a roadmap to build internal AI capability by aligning people, tools, and strategy for scalable AI adoption across various marketing tasks to drive measurable outcomes.

Module 3

Text and Image Content Generation with AI

Learn how to use AI tools to streamline ideation, accelerate copywriting, and generate high-performing visuals across marketing channels.
Explore platforms like MidJourney for image generation and transformation, and leverage AI to automate content variations for testing and personalization.
From social media creatives to landing page assets, discover how generative AI enhances both storytelling and production speed while maintaining brand consistency.

Tools Covered:

Module 4

AI Clones and Video Generation

Leverage generative AI to rapidly produce marketing and internal videos using scripts, avatars, and smart editing platforms.
Build lifelike AI avatars for use in demos, onboarding, and personalized brand storytelling.
Streamline video production to enable faster turnaround for CEO updates, explainer videos, or campaign content.

Tools Covered:

Module 5

AI for SEO & GEO

Use AI to enhance every layer of your SEO strategy from keyword and intent analysis to technical audits and content clustering.
Automate metadata optimization, link-building outreach, and competitor gap analysis to improve visibility and authority at scale.
Go deeper with GEO (Generative Engine Optimization) to align your content with how AI search engines surface information.

Tools Covered:

Module 6

Mass Generation of Campaign Creatives

Deploy AI to streamline the creation and iteration of high-performing creative assets.
Automate media generation for ads and campaigns, personalize messaging, and rapidly test variations across formats to boost relevance and engagement.
Equip your team to scale creative without adding headcount or complexity.

Tools Covered:

Module 7

Everyday Tools to Simplify Tasks & Improve Productivity

Supercharge your marketing teams’ day-to-day workflows with AI assistants that simplify research, accelerate presentation design, and reduce busywork.
Learn how to use these tools to think, write, and present with more clarity and speed.
Build internal capability by embedding these utilities into regular processes.

Tools Covered:

Module 8

Automating Marketing Workflows

Design and deploy AI-powered workflows that connect tools, automate routine processes, and reduce manual work.
Learn to trigger actions, manage campaigns, and personalize customer touchpoints by integrating apps through no-code platforms.
Improve speed, scalability, and efficiency across your marketing stack.

Tools Covered:

Ready to Adopt an
AI First Approach in
Your Marketing Functions?

Let’s tailor a hands-on workshop to your team’s goals, tools and skills.

Teams That Can Become AI-First
Through Our Workshops

This program is designed for teams and leaders who want to build in-house AI marketing capability and not outsource it.

Marketing Teams

Founders & Entrepreneurs

Digital Marketing Teams

Growth Teams

Small Business Owners

Facilitator Profile

Meet Rohit Uttamchandini, the founder of Smacient and a hardened expert in Digital Tools, AI automation and Growth Marketing

With over a decade of experience driving digital growth, marketing transformation, and AI enablement, Rohit Uttamchandani is the founder of Smacient and the facilitator of our AI Marketing Workshops. He has led Google’s landmark “Digital Unlocked” initiative across India and conducted more than 200 workshops across India, Africa, and the Middle East, empowering over 10,000 professionals with actionable digital and AI skills.

Rohit has worked across diverse industries, helping brands scale by integrating media, technology, and intelligent automation. Recognized among the “100 Smartest Digital Marketing Leaders” by the World Digital Marketing Congress and featured in exchange4media’s “Digital 40 Under 40”, his strategic depth is matched by real-world implementation expertise.

He is a sought-after speaker at premier conferences hosted by the Confederation of Indian Industry (CII) and has been featured in The Economic Times, The Hindu, NDTV, and more. Whether you’re modernizing your marketing team or scaling AI-driven capabilities, learning with Rohit means gaining hands-on knowledge from one of the industry’s most respected voices.

Frequently Asked Questions

Will I actually be able to use these tools after the workshop?

Yes. The workshop is hands-on, with guided walkthroughs of real tools and workflows. You’ll leave with working knowledge of the platforms, prompt structures, and automation templates you can immediately apply to your day-to-day tasks.

How is this different from just watching AI tool tutorials online?

This workshop is strategy + execution. Instead of scattered tool demos, we give you an integrated system: where to apply AI, how to connect tools, and how to turn experiments into scalable solutions, all with expert guidance and custom adaptation to your organization.

Will I need help from my IT or engineering team to implement what I learn?

The workshop is built around no-code tools and automations that marketing and business teams can use independently with minimal dependence on IT teams.

Will this help us prove ROI from AI initiatives?

Yes. We cover simple frameworks for measuring AI impact on productivity, output quality, cost savings, and campaign performance. You’ll also learn how to build internal buy-in using outcome-driven examples.

There are so many tools, how do I know which ones are right for me?

We help you evaluate tools based on your goals, team size, budget, and existing workflows. You’ll also learn how to test and compare tools so you can make smarter tech choices post-workshop.

What if some of these tools get outdated or replaced?

AI tools are evolving rapidly, that’s why we focus on underlying techniques (like prompt engineering, automation logic, and integration patterns) that remain useful even if individual tools change. You’ll also learn how to evaluate new tools going forward.

Can we bring internal data or workflows into the workshop?

Yes. If you opt for a private or team session, we can tailor the hands-on parts to reflect your actual workflows, challenges, and tools making the experience highly contextual and practical.

Hire a machine, don’t be one!

Need a custom AI-powered solution to any business problem? We help build bespoke AI-driven solutions to help businesses automate processes and be more productive.