Marketing has changed more in the last couple of years than it ever did in the entire decade before, and AI is a big reason why it’s happening.
From writing ad copy to analyzing data to building complete campaigns, AI tools have become part of the modern marketer’s everyday toolkit.
But knowing which tools to use, and how to use them well, is a whole different game.
That’s exactly why the right course or workshop can be a game-changer for you.
Whether you’re just starting out in digital marketing or you’ve been doing this for years, learning how to actually use AI in your work is no longer an option, but it has become essential now. Plus, instead of learning it all the hard way, there are smart and well-designed programs that can help you catch up fast and stay ahead.
In this blog, we have handpicked some of the best AI in marketing courses and workshops, the ones that actually teach you useful skills, not just fancy buzzwords.
Specifically, you will find practical details like who the course is for, what topics are covered, how long it runs, whether it offers a certificate, and what you’ll walk away knowing.
By the end of the blog, you will have a clear idea of which program fits your needs best.
Why Learn AI in Marketing?
- Work Faster & Smarter: AI takes care of repetitive tasks such as generating content ideas, writing social media captions, drafting emails, and analyzing reports. Instead of just spending hours doing things manually, marketers can now get more work done in less time and also with better results. In short, AI helps you automate the tedious work so you can focus on strategy and creativity.
- Make Better Decisions with Data: One of the biggest advantages of using AI is that it doesn’t guess. Instead, it analyzes data from your campaigns, customers, and competitors in order to help you understand what’s working, what’s not, and what to change. As a result, you’ll make fewer mistakes and have more confidence in your strategy. Ultimately, AI turns your raw data into actionable insights.
- Personalize at Scale: AI tools allow marketers to create personalized messages for thousands of people without doing it all manually. Whether it’s custom emails or even product recommendations, AI makes it easier to connect with each customer in a more meaningful way. This means you can deliver a customized experience efficiently, which boosts engagement and conversions.
- Future-Proof Your Skills: AI isn’t just a passing trend, but the future of marketing. By learning how to use these tools now, you’ll stay ahead whether you’re job hunting, freelancing, or building your own business. Not only does it make your own resume stronger, but it also keeps your work competitive in an industry that is evolving day by day. In other words, mastering AI today will make sure you won’t fall behind tomorrow.
Table of Contents
Best Courses for AI in Marketing
1. AI for Marketing Course – HubSpot Academy
This course serves as an excellent introduction to AI’s role in marketing. HubSpot presents the material in a very accessible way and avoids any complex coding concepts and technical jargon. Instead, it focuses on concise video lessons and practical examples that illustrate how AI integrates with daily marketing tasks like content creation and lead management.
- Duration: Around 1 hour
- Format: Self-paced
- Free or Paid: Completely free
- Live or Recorded: Pre-recorded video lessons
- Certificate: Yes, you’ll receive a free certificate after completion
What You’ll Learn:
- AI Fundamentals Explained Simply: Gain a straightforward understanding of artificial intelligence and machine learning principles. The course explains how AI systems are trained and how they are applied to market decisions. All without requiring technical expertise.
- Strategic AI Applications: Discover where AI tools currently improve marketing efforts. The curriculum covers practical implementations in content development, lead generation, customer support, and data analysis.
- Hands-on Tools & Case Studies: Become familiar with practical AI solutions, including chatbots, recommendation systems, automated email systems, and content generation tools. It also offers real-world examples that demonstrate how marketing professionals are successfully implementing these technologies.
- Optimizing Human-AI collaboration: Learn methods to include AI into your workflow effectively. The course teaches how these tools can handle routine tasks. Thus, it allows marketers to dedicate more time to creative and strategic work.
- Ethical Considerations: Understand the important responsibilities that come with AI implementation. Key topics include preventing algorithmic bias, maintaining data privacy, and making sure of transparency with customers.
- Career-Focused Skill Development: Identify emerging AI-related competencies that are becoming essential in marketing. This knowledge helps professionals focus their learning on the most relevant and valuable skills for their future career growth.
2. AI for Marketers – Salesforce
This course focuses on strategic AI applications and is perfect for marketers who work with customer data, especially in Salesforce. You’ll learn how AI can make campaigns more personal, improve audience targeting, and work across different marketing channels.
- Duration: Around 1 hour
- Format: Self-paced
- Free or Paid: Free
- Live or Recorded: Recorded content, no live classes
- Certificate: Yes, a certificate is awarded once you complete the course
What You’ll Learn
- Smarter Audience Grouping: Learn how AI analyzes customer information to create better audience segments. This helps you send the right message to the right people at the same time.
- Automated Campaign Building: See how AI can create customer journeys that automatically adjust based on actions like email opens or ad clicks, saving you time while improving results.
- Anticipating Customer Moves: Understand how AI predicts what customers might do next, whether they’re likely to make a purchase or stop engaging with your emails.
- Mass Personalization Made Easy: Discover how AI customizes messages and offers for thousands of customers simultaneously, without requiring any manual work for each individual.
- Salesforce’s AI Tools Explained: Get familiar with Salesforce’s built-in AI features and how they connect with customer management, marketing automation, and data analysis tools.
3. Artificial Intelligence in Marketing – Coursera (University of Virginia)
This course is offered by the University of Virginia and goes beyond tools to explore how AI transforms decision-making and business strategy. Through real brand examples, the instructor explains complex concepts in simple and practical ways.
- Duration: Roughly 8-10 hours in total
- Format: Flexible learning.
- Free or Paid: Free, but you need to pay for a certificate
- Live or Recorded: Fully recorded with optional deadlines
- Certificate: Yes, if you choose the paid option
What You’ll Learn
- AI’s Influence on Buying Habits: See how recommendation systems, voice assistants, and smart pricing shape customer choices, and how to adapt your marketing accordingly.
- AI in Classic Marketing Strategy: Learn where AI fits into foundational concepts like the 4 Ps and how it’s reshaping each element.
- High-Impact AI Applications: Explore case studies showing how leading companies use AI for brand growth, customer retention, product innovation, and ad targeting as well.
- Strategic Decision-Making Tools: Get practical frameworks to identify where AI delivers the best results for your business goals and budget.
- Responsible AI Practices: Understand how to personalize experiences while protecting privacy and how to maintain customer trust in AI-powered marketing.
- Cross-Team Collaboration: Pick up best practices for working with data scientists, designers, and developers in order to create effective AI-driven campaigns.
4. AI Marketing Course: Transforming Strategies with Generative AI – Harvard DCE
This isn’t a quick video course; it’s a serious program that is meant for professionals who are already in marketing roles. It focuses on how generative AI is changing creative thinking and long-term planning. It covers everything, right from building AI-ready teams to managing risk and brand trust.
- Duration: 2-day intensive program
- Format: Instructor-led, structured sessions
- Free or Paid: Paid (premium pricing, typically for professionals)
- Live or Recorded: Live sessions (virtual or in-person, depending on schedule)
- Certificate: Yes, provided upon successful participation
What You’ll Learn
- How to Redesign Your Marketing: Learn how Generative AI is not just a tool for copywriting or visuals, but it can help reframe how entire campaigns are planned and executed.
- Where to Use Generative AI in Your Funnel: Identify use cases for AI in brand storytelling, product launches, customer engagement, and even influencer marketing.
- Creative AI-Ready Teams: Understand what kind of roles and workflows are needed to successfully bring AI into your marketing department.
- Dealing with Risk & Bias: Learn how to spot and manage issues such as algorithmic bias, deepfakes, and content before they hurt your brand.
- Evaluating new Tools & Vendors: Develop a checklist to evaluate AI platforms. Saas tools and data partners so you make smart long-term choices.
- Executive-Level Thinking: Practice strategic decision-making with live sessions, case discussions, and project-based assignments that are guided by Harvard instructors.
5. AI in Digital Marketing: Master ChatGPT & 100+ AI Tools – Udemy
This course is packed with tools. If you’re someone who wants to actually learn how to use ChatGPT, Jasper, Pictory, Surfer SEO, and a ton of others. You will get straight into using the tools with walkthroughs and templates.
- Duration: Around 1.5 hours of content
- Format: Self-paced
- Free or Paid: Paid, but very affordable and often discounted
- Live or Recorded: Recorded videos you can watch anytime
- Certificate: Yes, automatically issued after finishing the course
What You’ll Learn
- Hands-on Use of ChatGPT & Other AI Tools: Learn how to write prompts that generate blog posts, ad copy, landing pages, product descriptions, and more by using ChatGPT and Jasper.
- Automating Content Creation: Use AI to generate scripts, videos, thumbnails, and captions, which is great for YouTube, Instagram, and other platforms.
- AI for SEO & Keyword Planning: Discover how to do fast and accurate SEO research using tools like Surfer SEO, NeuronWriter, and ChatGPT.
- AI in Email Marketing: Learn how to create personalized email sequences, write subject lines that get clicks, and analyze open rates, all with the help of AI.
- Smart Automation Workflows: Use tools Zapier, Make, and Notion AI to connect different parts of your marketing pipeline and save hours of manual work.
- Tool Comparisons & Recommendations: Explore over 100 tools and understand which ones are worth your time for different tasks such as copywriting, design, scheduling, analytics, and many more.
6. Become an AI-Powered Marketer – Semrush Academy
This course focuses on how AI can help with SEO and content marketing. It shows how to use AI to find the right keywords, create outlines, and scale content without starting from scratch every time. It’s based on tools inside Semrush, but the learnings apply to other platforms as well.
- Duration: Around 1 hour and 30 minutes
- Format: Self-paced
- Free or Paid: 100% free
- Live or Recorded: Recorded lessons
- Certificate: Yes, certification is included
What You’ll Learn
- AI-Powered Keyword Research: Learn how to use AI to uncover search trends, long-tail keywords, and content gaps that are easy to miss manually.
- Content Outline Generation: See how AI can turn a keyword or topic into a detailed article structure in just a few seconds, with headings, subheadings, and bullet points.
- Topic Cluster Strategy: Understand how to build a network of interlinked articles around a core theme, improving SEO and helping visitors explore your site.
- Streamlining SEO Reports: Use AI to track rankings, backlinks, and on-page issues, and turn them into clear reports for your clients or internal teams.
- Content Scoring & Suggestions: Discover how AI can grade your content against top-ranking pages and suggest improvements in real time.
- Fitting AI into your Existing SEO: Learn how to integrate AI without replacing your current tools or rewriting everything from scratch.
Best Workshops for AI in Marketing
1. Smacient: AI Marketing Workshops
Smacient runs hands-on, interactive workshops that help marketing teams learn how to use AI in real and practical ways. The sessions aren’t just about theory. They’re designed to help you and your team actually understand, try out, and start using AI tools in your daily marketing work, regardless of your team’s starting point. Each workshop is led by Rohit Uttamchandani, an expert in Digital Tools, AI automation, and Growth Marketing. The content is customized for your specific needs and goals to make sure you walk away with relevant, practical takeaways that you can use right away.
Who it’s for: Anyone who wants their marketing team to actually use AI, like marketing professionals, leaders, founders, and small business owners.
Duration: Flexible. The sessions are built into modules and shaped to fit your team’s schedule and needs.
Fee: Customized, and you’ll get a quote based on what you need
Mode: Online or in-person, depending on what works for your team.
Certification: Available.
What You’ll Learn
- The basics of AI for marketing, including things like prompt engineering and smart ways to use tools like ChatGPT, Claude, and Gemini.
- How to bring AI into every part of your marketing, right from planning to execution, so your team works smarter and faster.
- How to generate content, visuals, and videos with AI apps such as MidJourney, Copy.ai, and Heygen to speed up creative work and keep your brand looking sharp in the market.
- Ways to improve SEO and make your site easier to find with the help of AI.
- How to scale up your campaign creative assets quickly, without adding extra work.
- Tips for using AI assistants like Perplexity and Notebook LM to make research, content, and teamwork easier.
- How to automate routine marketing tasks by connecting your favorite apps. Thus, saving you time and effort.
What Makes It Different
- The workshop is customized for your team, based on your real challenges and workflows. There are no generic slides; everything is tailored to be useful and actionable for you.
- You’ll work with real tools and real scenarios, so you leave ready to actually use what you’ve learned.
- It’s led by a recognized industry expert, who’s taught thousands of marketing professionals and knows how to make digital transformation real and not just theoretical.
Interested?
You can get in touch with Smacient to design a session that’s just right for your team.
2. Be10X AI Tools & ChatGPT Workshop
This is a short, live workshop that lasts for around 3 hours and is perfect for those who are just starting to explore AI tools. During the session, you will learn how to use ChatGPT, DALLE, AI in Excel, and several other tools that are designed to help you save time and boost your productivity. The workshop offers a combination of tool demonstrations and practical exercises. More importantly, you will also receive a certificate at the end.
Who it’s for: Beginners, freelancers, or small business owners who want hands-on experience with practical AI uses.
Duration: Approximately 3 hours
Fee: Moderate; the exact fee is not always published.
Mode: Online and live.
Certification: Yes
What You’ll Learn
- How to write prompts in ChatGPT in order to generate content, create slides, or get summaries.
- How to create visuals using DALL.E or similar tools.
- Several ways to automate tasks in Excel or online research with AI.
- How AI tools can be integrated into your daily workflow.
- Real-life examples of people using these tools to improve efficiency.
3. Marketing AI Institute Workshops (MAI)
Next, these are customized workshops conducted live, either online or in person, by MAI trainers such as Paul Roetzer or Mike Kaput. These workshops are focused on using AI in marketing strategy, training teams, and planning for the future as well. Typically, they are designed for companies or larger groups and come with a premium price.
Who it’s for: Marketing teams, corporate groups, and event organizers.
Duration: Custom (usually a few hours to a full day)
Fee: Starts around $75,000 + travel for up to 50 participants
Mode: Virtual or in-person
Certification: No
What You’ll Learn
- How to assess your team’s preparedness for AI adoption.
- Real-world AI use cases customized specifically to your business.
- How to build internal AI capabilities and develop a roadmap.
- Strategies for planning ethical and effective AI adoption.
- Engaging in hands-on, team-based exercises and strategic guidance.
4. BrainStation: AI for Marketing
BrainStation offers a one-day, in-person workshop in New York that runs for about 6 to 8 hours. This session features live instruction, hands-on group work, and is primarily focused on practical skills. You will learn to integrate AI into your marketing workflow using real data and industry tools.
Who it’s for: Marketing professionals or teams who want hands-on AI skills
Duration: One full day (6-8 hours)
Fee: Not listed
Mode: In-person
Certification: Yes
What You’ll Learn
- How AI tools can speed up key tasks such as campaign planning and research.
- Techniques for audience insights and competitor analysis by using AI.
- Step-by-step methods to run AI-based marketing workflows with your team.
- How to use AI responsibly and ethically in your marketing efforts
5. General Assembly: AI for Marketers Workshop
General Assembly runs a workshop that takes place across two sessions, with each of them lasting about four hours, for a total of eight hours. Depending on your location, you can choose to attend online or in person. The workshop is practical and includes both foundational theory and hands-on exercises in key areas like market research, content, automation, and analytics.
Who it’s for: Marketers and managers looking for solid AI basics and use
Duration: 8 hours over two days
Fee: Not public
Mode: Online or in-person
Certification: Yes
What You’ll Learn
- The basics of AI and its role within marketing.
- How to apply AI for market research, social media, content creation, and automation.
- How to design AI-enhanced workflows from initial ideas to execution.
- How to get real-time feedback on prompts and campaign strategies.
- Principles for using AI in marketing ethically and transparently.
How to Choose the Right AI Marketing Course or Workshop
- Know your Learning Level: Always select a course that matches your current experience. Some workshops are best for complete beginners, while others are better suited for those with more advanced skills. Then, you will avoid feeling overwhelmed or bored along the way.
- Check the Topics Covered: Since not all AI courses focus on the same areas, look for one that covers the tools or strategies that you want to master. This will make sure that the material matches your specific goals.
- Evaluate the Format & Flexibility: Think about your own schedule, and if you have limited time, you might prefer self-paced sessions. However, if you value structure and interaction more, a live, instructor-led workshop might help you stay engaged.
- Understand the Overall Value: Price is important, but also consider what you receive. Will you get a certificate, real-world projects, or access to a supportive community? The experience and background of the instructors matter as well. These elements all contribute to the lasting value you gain.
Conclusion
AI is no longer just a new idea or even an option now, but it’s now a useful tool that helps marketers do their jobs better. Whether you’re creating content, studying data, or planning campaigns, AI is making marketing easier and smarter every day.
The good news? You don’t have to figure it all out by yourself. There are lots of helpful workshops and courses available, from short sessions to full programs, designed to fit your needs.
If you’ve been thinking about learning AI for marketing, now is a great time to start. Pick a course that fits your schedule and goals. Every step you take will bring you closer to making your marketing work faster, easier, and more successfully.
Start today, and see the difference AI can make!
Check out other blogs for more such informative content:
- Best AI Productivity Tools in 2024
- 10 Creative AI Design Assistant Tools for Marketers
- 20 Best AI Marketing Tools to Improve Marketing ROI
- Top AI Courses To Master AI
FAQs
You’ll learn to:
– Generate quality content faster, like social posts, blog drafts, emails, etc.
– Automate repetitive work such as reporting, outreach, and research.
– Personalize messages for different segments at scale
– Analyze campaign results and customer data more accurately
– Improve SEO and discover new keyword opportunities
Definitely. All listed courses, especially HubSpot, Udemy, Semrush, Be10X, Smacient, include modules or case studies specifically for small businesses and solo marketers, helping you save time, cut costs, and scale smarter, without needing a big team or budget.
Not necessarily. Many introductory courses use free AI tools or free trials for learning exercises. However, some workshops might demonstrate premium platforms like Jasper, Pictory, or advanced versions of Salesforce/Semrush, so you might want to explore trial versions to practice beyond the class.
Advanced courses and workshops include:
– Generative AI for custom campaigns and creative direction
– Building or managing data-driven AI strategies
– Working with prediction models, algorithmic bias, and deep automation
– Advanced workflow automation (no-code/low-code)
– Strategic planning for AI adoption at the organizational level
