20 Best AI Marketing Tools to Improve Marketing ROI

Just like every other field, marketing is being reformed and changed by artificial intelligence. Subsequently, marketers are turning towards tools powered by AI to make sense of the abundant structured and unstructured data sitting on their hands. After all, AI makes tasks automated and easy, helping the user save time and effort while also improving marketing ROI if used the right way. 

If you are a marketer looking to up your marketing game, increase your productivity at work, and drive better ROI from your marketing spending, you have come to the right place as this blog reveals AI marketing tools for this exactly.

What are AI marketing tools?

AI marketing tools are driving growth and efficiency across all the fields including marketing. They help automate tasks, optimise business processes and strategies, and also deliver content that is personalised. These AI tools can predict consumer behaviour, analyse market trends, and also generate tailored content all by using machine learning algorithms. 

These tools are capable of automating messages and emails, creating targeted ads, and also creating email campaigns which together helps a marketer to improve their customer engagement and performance.

Businesses can use these AI marketing tools to save time, optimise tasks, and overall boost the ROI of their campaigns with personalised content and campaigns.

Benefits of AI in Digital Marketing

Artificial Intelligence can:

1. Help gain a better understanding of customer needs by generating customer insights. It can predict what customers want and when is the best time to offer your products.
2. Assist in determining the target audience for your brand and create marketing gimmicks based on the needs of your customers
3. Used to identify the audience that is most likely to buy the product 
4. Provide deep insight into each visitor who lands on your site
5. Helps identify the reason the marketing campaign may have failed or succeeded. 

Also, check out many other ways that AI can be used in marketing.

Ready to experience these benefits? Following are the top AI marketing tools that can optimize your marketing campaigns and boost return on investment.

What are the best AI marketing tools?

Content Creation

1. Articoolo

Ever wished to take a break from writing and put someone else in charge? Articoolo can take the role since this automatic article-writing software can create an article based on the topic entered. And no, it doesn’t spin existing content on Google so it’s safe to use.

It pretty much works like a human writer would. Articoolo starts by searching relevant content based on the main keyword and rewrites it using NLP and AL algorithms. This tool is perfect for blogging and content marketing.

Articoolo’s basic tier includes 10 articles costing $19.00. The price is shocking, right? Once you feel it’s a good fit for your content marketing needs, you can purchase its mid-range or premium bundle to create content in bulk and save time and effort. These plans are affordable as well.

Review: Articoolo generated personalised content in no time, helping the user save time and meet their deadlines. However, this tool generates articles that are readable, with depth and creativity when compared to a human-written article. 

This means that this tool is good for basic usage and not for in-depth articles.

2. Quillbot      

Quillbot is a paraphrasing tool that rephrases content by preserving the original meaning of the content. To avoid plagiarism, it makes use of AI, and ML to rewrite the selected content. This software covers different paragraphing modes – standard, fluency, creative, creative+ mode, formal, shorten, expand, and summarizer, each serving a different purpose.

With Quillbot, you will be able to save time reworking sentences and paragraphs. The tool uses word flipper for vocabulary enhancement and helps find the right synonym. Quillbot integrates into Google Docs and Chrome extensions letting you make the most of the writing tools you already use.

Quillbot has a free and premium plan. The price of the basic plan starts at $4.95 per month.

Review: Getting started is easy. Just paste the text in the editor and hit the paraphrase button to generate the content. Quillbot is very useful when it comes to rephrasing sentences without losing meaning and retaining SEO keywords. 

3. Article Forge

Article Forge is another AI tool that uses fancy algorithms to give you new articles within a few minutes. They are not just re-phrased words but they make complete sense.

Don’t consider it a spinning tool, consider it your personal writer. When you put a keyword inside the tool, it reads millions of articles, learns about the topic, and writes the content its own words. Additionally, Article Forge also adds appropriate videos, images, and titles to the content. Plus, Article Forge is a web tool, no need to download/install anything.

There is a 5-day trial available so you may try it out before buying the premium version. This tool also generates content in various languages including English, Spanish, Dutch, Italian, German, French, and Portuguese.

Review: Article Forge is a tool that is easily accessible since we don’t need to download it to use it. The generated content includes all the keywords imputed and makes complete sense. But, it lacks a human perspective and would need a round of editing. 

4. Smartli

Smartli is an AI tool that generates high-quality content that is also SEO-friendly. These posts are captivating and help boost the organic traffic of the site. Once the key points or topic is analysed, Smartli creates engaging introductions, a body that is structured, and effective conclusions with SEO keywords included to boost visibility.

The user can also review and then customize the content to make it more suitable for their needs. Smartli also ensures that the content reflects the brand’s voice and values. 

Smartli provides us with content that is SEO-friendly and high-quality, making the content writing process so much more easier and efficient. This allows the user to focus on other tasks while Smartli provides us with ready-to-post content.

Smartli also offers transparent pricing that starts from $29 a month with a 7-day free trial 

Review: The content generated is high quality and SEO optimised. It makes sure that the content speaks the brand’s voice. 

Content Strategy

5. MarketMuse

MarketMuse can help you with the way you plan, research, and craft content since it’s an AI content and strategy platform. It saves you time by identifying the key sub-topics to include the content.

It has been designed to understand SEO and content marketing. The tool pulls data from top-performing sites on a particular keyboard. Market Muse also makes recommendations regarding the length, SEO keywords, and sub-topics of the content. 

The price of MarketMuse starts at $1,500 per month. It’s a bit costly but it can save time and prove to be a valuable investment in improving the SEO of your website. MarketMuse comes with a free demo so take your time to access this tool before buying.

Review: MarketMuse is a great tool when along with the content you also need a strategy and SEO keyword research. Therefore it saves time and effort. It is a bit expensive but its features justify the pricing.

6. Acrolinx

Acrolinx is an Artificial Intelligence tool designed for enterprise content creation. It can read content using AI to improve it, write content, and analyse it according to the guidelines unique to the needs of your clients including the use of words, grammar, and tone.

The dashboard delivers a comprehensive view of the quality of the content to monitor the key metrics. Acrolinx aligns your content with editorial guidelines and uses automation to shorten the editorial process. This tool analyzes the performance of the content to improve efficiency and content quality. As a result, you would be creating effective and engaging content.

Review: Acrolinx is a suitable tool for large-scale enterprises as it focuses on brand alignment of the content. The setup of the platform is a little complex. 

7. Frase.io

Frase is one of those AI tools that can grow organic traffic, and boost conversion rate and revenue. This tool promises to optimize your content’s performance in modern search engines, letting you achieve number 1 rankings. It identifies the questions your audience is asking and creates detailed content briefs for SEO-friendly and answer-focused content.

The basic plan of Frase starts at $39.99 per month. This plan includes one user and 30 documents. After signing up and setting up your account, go to the Content menu in your Frase dashboard and click “question ideas.” Input the keyword in the search bar and press enter.

Fraise crawls four places for writing content – Quora, Reddit, Google Autocomplete, and Ask to do content research, saving you hours. You may rely on this tool for creating a content brief and reduce the content creation time by almost 50 percent.

Review: Frase.io can be used for keyword and topic research. It also identifies any gaps in the content and fixes them. The interface can be a bit complicated and requires technical help. 

Content Personalization

8. PathFactory

PathFactory is a B2B intelligent content platform designed to accelerate, nurture, and improve win rates by helping you provide insights into content consumption across all your assets. It lets you gauge buyer intent and move forward from there.

This software tells you what content your customers have consumed, allowing you to see which content is actually generating revenue. PathFactory uses AI for analyzing content and session engagement data for building a thorough understanding of the role played by the content in the buyer’s journey. It has a reporting tool too for providing your marketers with insights and making decisions accordingly.

PathFactory offers pricing info by quote. A demo version is available to get a feel of everything and see how it can work for you.

Review: PathFactroy is known for offering deep insights into the content which makes sure the content makes sense. It’s also useful for campaign planning.

9. Conversica

Conversica is an intelligent virtual assistant that can aid you in discovering your most qualified sales and driving conversions with 100 percent coverage of lead engagement. This tool also automates conversations making it personal and more effective. This VA has a huge library of purpose-built, ready-to-use conversational skills, which it deploys very quickly.

Conversica has an AI sales assistant that initiates contact with the buyers and also generates interactive replies.

Review: Conversica is a very useful tool when it comes to identifying and automating conversations for lead engagement. But seeing its scalability and features, it won’t be as useful to small businesses for the price. 

AI Tools for SEO

10. Alli AI

Alli is a perfect SEO tool for optimizing any type of website without the need to write codes. It not only optimizes your site but shows the backlinks you need for ranking and helps you get things done.

It does everything for you from keyword research, tracking the rankings, auditing the website, to building backlinks. Alli is available in three plans – Hobby which costs $99 per month, Startup, which is priced at $249 per month and Business, which costs $499 per month.

Review: Alli AI is a good choice when SEO tasks are needed but without any extra technical support( no code). Its features include keyword tracking and backlink analysis. 

11. Can I Rank

It’s one of those SEO software that uses AI for giving recommendations rather than presenting you with plain data. It is like having a delegated SEO consultant by your side.

This tool is also responsible for the growth and improvement in Google rankings of many startups. Can I Rank uses Machine Learning to do the hard work of comparing domains. Its free version lets you analyze one website, generate keywords, SEO reports, content ideas, track ranking, and find backlinks.

Review: Can I rank can be the key to business growth. It gives actionable insights like keyword analysis, SEO-related reports, content ideas, and strategies along with backlinks. 

12. Diib

Automate your website’s SEO, increase traffic, and boost ranking with Diib. It uses advanced algorithms and AI to sync with Google Analytics and give an easy growth plan. It uses Answer Engine to scan your website in 60 seconds to generate a growth plan.

Diib also generates a daily health score to keep you updated with the health of your website by comparing and analyzing other sites. Diib has both a free and premium plan. The premium plan costs $29.99 per month.

Review: Diib is a tool that offers growth reports by analysing the website’s health and SEO performance. Though it’s very useful, the suggestions were basic and not very in-depth and personalised. 

13. Meta Descriptions Writer Google Sheets Add-on

This AI-powered Meta description writer automatically generates meta descriptions for any URL. As the name implies, it’s a Google sheet add-on that uses Natural Language Processing to extract the most relevant data/text from the URL provided and generate the description automatically.

To get started, simply install the meta descriptions writer add-on from the Google store, enter the URL for which you need the description followed by entering the description length in characters in the adjacent cell and the description will be generated.

It’s free and requires a Gmail account to work. The best part is it’s compatible with all browsers.

Review: A tool that is easy to use and effective. It’s an amazing tool to have in your SEO toolkit and it’s also free. It comes with a set of how to use instructions and a tutorial as well. 

AI Tools for Performance Marketing

14. Optmyzr

Optmyzr taps automation to make you win the PPC battle. It empowers your marketing team to stay in control of the PPC. It’s built for analysts, strategists, and PPC account managers.

Optmyzr automates regular tasks and frees up the time of your team on testing and creating a winning strategy. With its one-click optimization functionality, it provides automated suggestions for improving your accounts, keyword targeting, bids, and display networks.

This tool generates customizable add script code for creating custom bid rules and manages every aspect of the ads.

Review: Though this tool can be a game changer, it does have a learning curve which leads to needing support. Optmyzr manages PPC campaigns and aids the marketing team. 

15. Smartly.io

Smartly.io is one of those performance marketing tools that can automate every step of social advertising. It combines media buying and creative automation to take your social advertising campaign to the next level.

It also publishes ads across various social channels in different formats. Smart.io also uses algorithms that are predictive to help the user optimize the target, and budget and increase the conversion rate. 

Smartly.io makes decisions backed by data, tracks performance, and generates actionable insights.

Review: Smartly.io is a great tool for large scale campaigns since it automates and optimises social advertising. This tool also optimises the budget and creatives which will save the user time and effort.

16. Morphio.ai

You can count on this AI-powered tool to boost your digital marketing ROI via auditing, monitoring, and analysis.

It audits your PCC budgets within minutes. Morphio pulls media spending from each connected advertising platform for forecasting performance and calculating improvement opportunities. Whenever you are overspending, this software sends you an alert. Another remarkable quality of this tool is that it segments your customers based on conversion. It provides actionable data on the user’s journey to let you identify the high as well as low-converting customers.

Review: Morphio.ai handles the budget and digital marketing performance which will be of great help. It also sends alerts if you end up crossing the budget which i thought was very useful. 

17. Pathmatics

Digital marketing intelligence platform promises to answer your digital advertising questions across all social media platforms. It keeps you updated with what your customers are up to. Pathmatics lets you see ads served, spending, impressions, and other details of different brands and publishers.

With this information, you will be able to make better decisions and create winning creative campaigns. This tool also generates data that can be used to refine digital marketing campaigns. 

Review: It’s great for insights, tracking, and optimising the ad performance across various digital channels. It does feel overwhelming and may require a little support to understand all the data. 

 AI Tools for Customer Engagement

18. Emarsys

This B2C marketing platform uses data science and Artificial Intelligence marketing to deliver personalized marketing to each customer. It basically personalizes each customer interaction.

The software lets you choose your industry for generating specific analytics. It allows you to offer quality customer experiences and deliver measurable results.

Review: This platform is great for personalised customer engagement and it’s easy to use as well. The insights provided are actually in-depth and useful, making them more suitable for large-scale businesses. 

19. MoEngage

This customer engagement platform engages your customers across their lifecycles. Instead of outsourcing customer service solutions, use MoEngage. It helps your customers discover the value of your product faster. Delight your customers with the very first interaction.

MoEngage is globally recognized and trusted by big brands worldwide. With its analytics mode, get insights into the behavioral trends, examine the conversion funnel and other information, and take appropriate measures.

Review: This tool is great for lifecycle marketing and the analysis provided is in-depth and personalised. There is a learning curve but the tool’s features make it worth it. 

AI Tools for Logo Creation

20. Amee.la

Amee.la is an AI tool for logo design that aids professionals and businesses create brand logos effortlessly. It has an intuitive interface that makes it easy for even beginners and also offers design suggestions which helps you create a brand logo that leaves an impression.

Check out our comprehensive blog here to know more about the latest AI-powered logo design tools available and their pricing.

Review: Amee.la is easy to use and great for quick designs. There might be a problem when it comes to customization and therefore suitable for beginners and basic work. 

AI Tools for Video Creation

21. Teach-O-Matic

Teach-o-matic is an AI video generator that is best suited for teachers as it bridges the gap between traditional and modern teaching methods. It helps create engaging videos that are more interactive and easier to understand. This change will make the learning process so much more easy and effective.

Review: Clearly this is a unique tool as its videos are meant for easy and quick learning helping the education sector with its features. Therefore this tool mat not be as useful to the other sectors as it is for the education sector. However the videos may need a final edit. 

Check out our blog here for an extensive list of the latest AI tools 

AI Video Creation Tools.

It’s evident that AI has the power to process data faster than the human mind can imagine. The actionable insights generated from the marketing tools listed in this guide can assist you in scaling your campaigns, building better strategies, optimize performance, and boosting the marketing ROI.

How many of these tools have you tried? Any others that you found useful and would like to have added to the list? Do let us know in the comments below.

To read more about AI tools, check out our other blogs:]

• Top 10 AI Tools For Task Automation
• Top AI Workflow Creation Tools

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