Get marketing and engagement insights with our Google Sheets Marketing Data Extractor add-on and streamline analysis and reporting, all within Google Sheets.
Begin by installing the Marketing Data Extractor add-on directly from the Google Workspace Marketplace. This add-on is compatible with all major web browsers and only requires a Gmail account for installation.
Navigate to the ‘Extensions’ menu, then choose ‘Marketing Data Extractor’ and then ‘Social Data Extractor’ from the dropdown. The sidebar will be opened, and then choose the mode (Instagram/TikTok).
In the sidebar or in any cell, input a profile URL, hashtag, or keyword you want to extract data from. The add-on supports multiple input types depending on the platform – profiles, posts, hashtags, or keyword searches.
Choose from preset templates (Basic, Engagement, Media, Outreach, Full) or manually select the specific fields you need. The add-on offers 35+ data points per platform, from engagement metrics to music/audio details.
Click ‘Extract’ and watch as structured data populates directly into your sheet. Each row represents a post or result, with columns organized by your selected fields – ready for filtering, analysis, or export.
Marketing Data Extractor isn’t just a extractor tool, it’s your bridge between various platforms and actionable spreadsheet data.
Marketing Data Extractor’s use and transfer of information received from Google APIs adheres to Google API Services User Data Policy, including the Limited Use requirements.
No monthly commitments – Pay only for credits you need