18 AI Marketing Tools to Improve Marketing ROI

Artificial Intelligence is revolutionizing every field and marketing is no different. Subsequently, marketers are turning towards tools powered by AI to make sense of the abundant structured and unstructured data sitting on their hands. After all, AI can significantly reduce the time required for processing information. It can improve marketing ROI if used right.

If you are a marketer looking to up your marketing game, increase your productivity at work and drive better ROI from your marketing spends, you have come to the right place as this blog reveals AI marketing tools for this exactly.

Benefits of AI in Digital Marketing

Artificial Intelligence can:

  1. Help gain a better understanding of customer needs by generating customer insights. It can predict what customers want and when is the best time to offer your products.
  2. Assist in determining the target audience for your brand and create marketing gimmicks based on the needs of your customers
  3. Identify customers who are likely to convert
  4. Provide deep insight into each visitor who lands on your site
  5. Determine the reason behind the success or failure of the marketing campaign

Also, check out many other ways that AI can be used in marketing.

Ready to experience these benefits? Following are the top AI marketing tools that can optimize your marketing campaigns and boost return on investment.

AI Tools for Content Marketing and Automation

  1. Articoolo
  2. Quillbot
  3. Article Forge
  4. MarketMuse
  5. Acrolinx
  6. Frase.io
  7. PathFactory
  8. Conversica
  9. Alli AI
  10. Can I Rank
  11. Diib
  12. Meta Descriptions Writer Google Sheets Add-on
  13. Optmyzr
  14. Smartly.io
  15. Morphio.ai
  16. Pathmatics
  17. Emarsys
  18. MoEngage

Content Creation

1. Articoolo

Ever wished to take a break from writing and put someone else in charge? Articoolo can take the role! This automatic article writing software can create an article based on the topic entered. And no, it doesn’t spin existing content on Google so it’s safe to use.

It pretty much works like a human writer would. Articoolo starts by searching relevant content based on the main keyword and rewrites it using NLP and AL algorithms. This tool is perfect for blogging and content marketing.

Articoolo’s basic tier includes 10 articles costing $19.00. The price is shocking, right? Once you feel it’s a good fit for your content marketing needs, you can purchase its mid-range or premium bundle to create content in bulk and save time and effort. These plans are affordable as well.

2.Quillbot      

Quillbot is a paraphrasing tool that rephrases content by preserving the original meaning of the content. It uses ML and AI for rewriting content to avoid plagiarism. This software covers different paragraphing modes – standard, fluency, creative, creative+ mode, formal, shorten, expand, and summarizer, each serving a different purpose.

With Quillbot, you will be able to save time reworking sentences and paragraphs. The tool uses word flipper for vocabulary enhancement. Using the AI-powered thesaurus, finding the right synonym is simpler than ever. Quillbot integrates into Google Doc and Chrome extension letting you make the most of the writing tools you already use.

Getting started is easy. Just paste the text in the editor and hit the paraphrase button. Quillbot has a free and premium plan. The price of the basic plan starts at $4.95 per month.

3. Article Forge

Article Forge is another AI-powered content creation tool. It uses fancy algorithms to give you new articles within a few minutes. They are not just re-phrased words but they make complete sense.

Don’t consider it a spinning tool, consider it your personal writer. When you put a keyword inside the tool, it reads millions of articles, learns about the topic, and writes the content its own words. It also adds videos, images, and titles relevant to the content. Plus, Article Forge is a web tool, no need to download/install anything.

There is a 5-day trial available so you may try it out before buying the premium version. Article Forge can generate content in English, Spanish, Dutch, Italian, German, French, and Portuguese.

Content Strategy

4. MarketMuse

MarketMuse is an AI content intelligence and strategy platform that can transform the way you research, plan and craft the content. It saves you time by identifying the key sub-topics to include the content.

It has been designed to understand SEO and content marketing. The tool pulls data from top-performing sites on a particular keyboard. It also makes a recommendation about the length of the piece, keywords, and sub-topics to include.

The price of MarketMuse starts at $1,500 per month. It’s a bit costly but it can save time and prove to be a valuable investment in improving the SEO of your website. MarketMuse comes with a free demo so take your time to access this tool before buying.

5. Acrolinx

Acrolinx is an Artificial Intelligence tool designed for enterprise content creation. It can read content using AI for improving it, writing content, and analyzing it according to the guidelines unique to the needs of your clients including the use of words, grammar, and tone.

The dashboard delivers a comprehensive view of the quality of the content to monitor the key metrics. Acrolinx aligns your content with editorial guidelines and uses automation for shortening the editorial process. This tool analyzes the performance of the content to improve efficiency and content quality. As a result, you would be creating effective and engaging content.

6. Frase.io

Frase is one of those AI tools that can grow organic traffic, boost conversion rate and revenue. This tool promises to optimize your content’s performance in modern search engines, letting you achieve number 1 rankings. It identifies the questions your audience is asking and creates detailed content briefs for SEO-friendly and answer-focused content.

The basic plan of Frase starts at $39.99 per month. This plan includes one user and 30 documents. After signing up and setting your account, go to the Content menu in your Frase dashboard and click “question ideas.” Input the keyword in the search bar and press enter.

Fraise crawls four places for writing content – Quora, Reddit, Google Autocomplete, and Ask to do content research, saving you hours. You may rely on this tool for creating a content brief and reduce the content creation time by almost 50 percent.

Content Personalization

7. PathFactory

PathFactory is a B2B intelligent content platform designed to accelerate, nurture, and improve win rates by helping you provide insights into content consumption across all your assets. It lets you gauge buyer intent and move forward from there.

This software tells you what content your customers have consumed, allowing you to see which content is actually generating revenue. PathFactory uses AI for analyzing content and session engagement data for building a thorough understanding of the role played by the content in the buyer’s journey. It has a reporting tool too for providing your marketers with insights and making decisions accordingly.

PathFactory offers pricing info by quote. A demo version is available to get a feel of everything and see how it can work for you.

8. Conversica

Conversica is an intelligent virtual assistant that can aid you in discovering your most qualified sales and drive conversions with 100 percent coverage of lead engagement. It automates business conversations and personalizes interactions. This VA has a huge library of purpose-built, ready-to-use conversational skills, which it deploys very quickly.

Its sales AI assistant engages the buyer by initiating contact and empathizes intelligently for interpreting replies and responding with tailored messages.

AI Tools for SEO

9. Alli AI

Alli is a perfect SEO tool for optimizing any type of website without the need of writing code. It not just optimizes your site but shows backlinks you need for ranking and helps you get things done.

It does everything for you from keyword research, tracking the rankings, auditing the website, to building backlinks. Alli is available in three plans – Hobby which costs $99 per month, Startup, which is priced at $249 per month and Business, which costs $499 per month.

10. Can I Rank

It’s one of those SEO software that uses AI for giving recommendations rather than presenting you with plain data. It is like having a delegated SEO consultant by your side.

This DIY tool has helped many small businesses and startups improve their Google rankings quickly. Can I Rank uses Machine Learning to do the hard work of comparing domains. Its free version lets you analyze one website, generate keywords, SEO reports, content ideas, track ranking, and find backlinks.

11. Diib

Automate your website’s SEO, increase traffic and boost ranking with Diib. It uses advanced algorithms and AI to sync with Google Analytics and give an easy growth plan. It uses Answer Engine to scan your website in 60 seconds to generate a growth plan.

Diib also generates a daily health score to keep you updated with the health of your website. It takes into account how your site is performing versus other similar sites. Diib has both a free and premium plan. The premium plan costs $29.99 per month.

12. Meta Descriptions Writer Google Sheets Add-on

This AI-powered Meta description writer automatically generates meta descriptions for any URL. As the name implies, it’s a Google sheet add-on that uses Natural Language Processing for extracting the most relevant data/text from the URL provided and generates the description automatically.

To get started, simply install the meta descriptions writer add-on from the Google store. Enter the URL for which you want to generate the description. Enter the description length in characters in the adjacent cell and the description will be generated.

It’s free and requires a Gmail account to work. The best part is it’s compatible with all browsers.

AI Tools for Performance Marketing

13. Optmyzr

Optmyzr taps automation to make you win the PPC battle. It empowers your marketing team to stay in control of the PPC. It’s built for analysts, strategists, and PPC account managers.

Optmyzr automates regular tasks and frees up the time of your team on testing and creating a winning strategy. With its one-click optimization functionality, it provides automated suggestions for improving your accounts, keyword targeting, bids, and display networks.

This tool generates customizable add script code for creating custom bid rules and manages every aspect of the ads.

14. Smartly.io

Smartly.io is one of those performance marketing tools that can automate every step of social advertising. It combines media buying and creative automation to take your social advertising campaign to the next level.

It also publishes ads across various social channels in different formats. It uses predictive algorithms to optimize your targeting, set the right budget, and helps you reach the highest conversion rates.

Smartly.io makes decisions backed by data, tracks performance, and generates actionable insights.

15. Morphio.ai

You can count on this AI-powered tool to boost your digital marketing ROI via auditing, monitoring, and analysis.

It audits your PCC budgets within minutes. Morphio pulls media spend from each connected advertising platform for forecasting performance and calculating improvement opportunities. Whenever you are overspending, this software sends you an alert. Another remarkable quality of this tool is that it segments your customers based on conversion. It provides actionable data on the user’s journey to let you identify the high as well as low converting customers.

16. Pathmatics

Digital marketing intelligence platform promises to answer your digital advertising questions across all social media platforms. It keeps you updated with what your customers are up to. Pathmatics lets you see ads served, spend, impressions, and other details of different brands and publishers.

With this information, you will be able to make better decisions and create winning creative campaigns. This tool generates a wealth of data for fine-tuning your digital marketing campaigns.

 AI Tools for Customer Engagement

17. Emarsys

This B2C marketing platform uses data science and Artificial Intelligence marketing to deliver personalized marketing to each customer. It basically personalizes each customer interaction.

The software lets you choose your industry for generating specific analytics. It allows you to offer quality customer experiences and deliver measurable results.

18. MoEngage

This customer engagement platform engages your customers across their lifecycle. Instead of outsourcing customer service solutions, use MoEngage. It helps your customers discover the value of your product faster. Delight your customers with the very first interaction.

MoEngage is globally recognized and trusted by big brands worldwide. With its analytics mode, get insights into the behavioral trends, examine the conversion funnel and other information and take appropriate measures.

It’s evident that AI has the power to process data faster than the human mind can imagine. The actionable insights generated from the marketing tools listed in this guide can assist you in scaling your campaigns, build better strategies, optimize performance and boost the marketing ROI.

How many of these tools have you tried? Any others that you found useful and would like to have added to the list? Do let us know in the comments below.

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