
ACP vs AP2 vs UCP: Which Agentic Commerce Standard Should Marketers Watch in 2026?
Shopping online has traditionally meant doing the work yourself. You search for a product, compare prices, read reviews, add an item to your cart, and

Shopping online has traditionally meant doing the work yourself. You search for a product, compare prices, read reviews, add an item to your cart, and

Shopping is changing. Instead of browsing websites, comparing products, and checking out manually, consumers can increasingly rely on AI agents to discover products, make decisions,

Artificial intelligence has become a regular part of a marketer’s toolkit. Today, marketing teams use AI in one way or another. But, while these tools

AI agents are no longer just a future possibility. They are actively browsing websites right now, on behalf of users, carrying out tasks like researching

Imagine a world where AI does not just follow your instructions, but also thinks, adapts, and executes tasks on its own, like a digital employee

AI agents are having a serious moment in 2025. From customer support and content creation to lead generation and workflow automation, AI is stepping up

Think of having a smart assistant for your job that not only performs what you instruct it to do but also thinks for itself. It

Checking a Google Business Profile usually means opening the performance tab, clicking through each metric, exporting a few numbers and pasting them into a sheet

AI agents increasingly need reliable access to web-based information, whether they are researching content, monitoring websites, comparing prices, or handling other high-volume web tasks. But

ChatGPT Ads offer marketers another way to reach potential customers, but launching them is not simply a matter of copying an existing Google Ads campaign

Table of Contents 1. The Gap Between Attributed and Incremental Orders 2. The Control Group You Already Have 3. What We Built 4.

You can extract Google Maps reviews into Claude using Smacient’s Google Maps Claude Connector, an MCP connector available in Anthropic’s Claude connectors directory. It finds

Google Search Console is one of the most useful sources of organic search data, but getting that data into Claude can involve a few extra
Need a custom AI-powered solution to any marketing problem? We help build bespoke AI-driven solutions to help marketers automate processes and be more productive.